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Defensibility in AI βš”οΈ

+ Notion AI πŸ‘€ Three new AI models πŸš€ Descript raised $50M πŸ’°

Holaaa! πŸ‘‹πŸ»

We all know that building a successful business is more than access to great AI technology.

Fast access to AI tech β†’ can help you build a successful company + some cash.  

Defensibility β†’ helps you stay there.

When it comes to building defensibility around AI-powred apps everyone is a bit confused.

Let’s look at some examples from current apps:

πŸ“» Improving existing models with user data

Even if you're using the same data, you can still build unique models - using your own user data. When you grow bigger, you collect more user data, so you can train better models, which can result in better results and more sales.

A great example of this is what Lexica is doing. They might figure out how to get the hands right…

🍭 Building a brand + sticky features

A strong brand can create a psychological barrier to entry for new competitors. Think of what Lex is doing - they are using the same GPT3 model, but they developed a clean, user-friendly document editing page that helps users write faster. Their core feature is the ability to type β€œ+++” every time you need AI assistance to finish your content. Some users have said they find themselves using +++ in other apps because they’re so used to the feature.

Additionally, Lex has introduced a graph of your writing streaks, which may further incentivize users to stick with the tool.

πŸ“ Focus on a niche market & problem

It’s always great to build a product around your domain expertise and industry insight that a few people have. Adding AI early into that will help you fine-tune big models for a specific use case. 

A good example of this is what Descript is doing - they have great experience/knowledge in the video-creation market, and they’re now adding GPT3 to create even better and more useful video editing software.

πŸ›Ό Fun Stuff

πŸ€“ Technical Stuff

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